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Due to increased competition and product diversity, direct sales may benefit consumers, but they also provide producers more negotiating power, which could lead to higher upstream and downstream costs and possibly worse consumer welfare. The majority of the literature makes the assumption that producers cannot sell directly to customers when examining the negotiation of wholesale prices. These kinds of direct sales to customers have increased in recent years.
في ظل العصر الرقمي ومع التطور الحاصل في تكنولوجيا المعلومات والاتصالات نال المجال الدبلوماسي نصيبا من هذا التطور حيث أصبح الآن في القرن الحادي والعشري